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Marketing Agent · User Manual
Marketing Agent Manual
A resident social/marketing specialist. It turns one idea into platform-native posts, publishes and schedules through your own tools, watches your comments and mentions around the clock and drafts replies, and reports on what works — all with your one-click approval, and it gets sharper every week.
Two promises. You approve everything by default — no post and no reply goes out without your say-so (you can flip on auto-publish at your own risk). API-only, no browser bots: it publishes through official platform APIs via your connected tool, so there’s no account-ban risk — and everything is bring-your-own-key.
What it does
- Drafts per platform — one topic (or a piece from your Content/Graphic agents) becomes an X thread, a LinkedIn post, an IG caption, etc., in your brand voice.
- Publishes & schedules via your connected tool at good times.
- Engagement radar (24/7) — watches for new comments/mentions/DMs and drafts replies for your one-click approval, so no lead goes cold.
- Reports — a weekly performance summary with concrete next actions, not vanity metrics.
- Learns — tracks what performs and adapts your winning hooks, formats, and post-times over time.
Connect a publisher (bring your own)
In Settings, choose your publisher and paste its key. Everything is BYO-key (zero platform fees from us):
| Option | What it is |
|---|---|
| Ayrshare | Managed API — paste an API key, done. Simplest. |
| Postiz / Mixpost | Self-hosted — paste your instance URL + key. You own the data. |
| Custom | A generic REST endpoint — bring any tool we haven’t pre-built. |
Connect your X / LinkedIn / etc. accounts once inside that tool (its OAuth), set your enabled platforms and brand voice, and you’re ready.
How it works
| Step | What happens |
|---|---|
| Compose | Give a topic (or let it pull from Content/Graphic). It drafts native variants per platform. |
| Approve | Submit a post → one-click Approve/Reject email. On approve, it publishes/schedules. |
| Engage | The radar drafts replies to new comments/mentions; you approve each with one click. |
| Report & learn | Weekly report + it folds what worked into future drafts. |
Using it
Chat (“draft a post about our new pricing page”, “check engagement”, “run the radar”) or use the dashboard: Compose, Posts, Engagement inbox, and Settings.
Guardrails
- Every post and every reply is approved by default (auto-publish is an explicit opt-in, at your own risk).
- No GUI/browser automation — official APIs only, so no account-ban risk.
- It never invents facts and follows each platform’s rules and rate limits.
- Everything is bring-your-own-key; you stay in control of your accounts and data.